Social media gets a lot of attention and a lot of noise. Used well, Instagram and Facebook bring visibility, customers, and trust. Used poorly, they feel like a time sink that never pays off. In this post, we walk through practical steps small businesses can take right now to make these platforms work — not fight — for your brand.
1. Use the right editing tools (and don’t overcomplicate it)
Meta recently released an editing app called Edits. It doesn’t include every advanced feature that apps like CapCut, InShot, or VN offer — but it has one major advantage: because Edits is built by Meta, Reels edited there tend to get a visibility boost on Instagram. It’s a fast, reliable option for creating eye-catching short videos without spending hours editing elsewhere. If you want speed and reach, start with Edits. If you need more creative control, use CapCut or VN and compare performance.
2. Check your statistics and learn from them
Posting without tracking results is guesswork. Use Insights to see what earns reach, saves, and engagement. Watch which topics, content styles, and posting times perform best — and give your audience more of what works. Often, small data-driven adjustments bring the biggest improvements.
3. Follow platform guidance
Instagram and Facebook regularly publish creator tips and best practices. Their recommendations are based on what their algorithms favor. Treat these guidelines as a roadmap rather than optional reading — they often point directly toward better-performing content.
4. Show up consistently — but don’t overdo it
Consistency builds recognition and trains the algorithm to surface your content more often. However, posting endlessly isn’t the goal. A steady rhythm — such as three valuable posts per week plus ongoing Stories or Reels — typically outperforms high-volume posting. Focus on showing up regularly with intention and authenticity.
5. Communicate actively
Social media is a two-way conversation. Reply to comments, answer DMs, and engage with your followers and other local businesses. Meaningful interaction boosts distribution and builds the trust that leads to loyal customers.
6. Maximize the tools Instagram and Facebook offer
Each platform feature — Reels, Stories, Live, Polls, Groups — is another way for people to discover you. Experiment with different formats, measure responses, and double down on the ones your audience responds to most.
Use both platforms together for better results
Instagram and Facebook are strongest when combined. Try these tactics:
- Share Reels and Stories to both platforms automatically to increase reach.
- Keep your visuals and messaging consistent to build a recognizable brand.
- Use Meta Business Suite to manage messages and comments in one place.
- Run connected ads to reach a wider but still highly targeted audience.
Quick checklist you can use today
- Create a Reel in the Edits app and compare performance with CapCut or VN.
- Publish three high-value posts this week and track engagement.
- Reply to all comments and DMs within 24–48 hours.
- Link your Instagram and Facebook accounts through Meta Business Suite.
Ready to make Instagram and Facebook work for your business?
We help small businesses turn social platforms into reliable growth partners. If you want a clear, low-stress plan that produces real results, let’s talk. Message us or click the link in the header to start the conversation.